Our Philosophy

Experience a new retail concept

Since its foundation in 1895 Swarovski has been synonymous with creativity, innovation, poetry and precision.

As the market leader in cut crystal, Swarovski has forged close creative partnerships with the best international fashion and jewelry designers, all of them icons of the modern runway.

SWAROVSKI CRYSTALLIZED™ represents a new chapter in Swarovski’s history: a uniquely creative concept store where you can express yourself through exquisite jewelry designer collections.

Explore new trends, discover new styles

We invite you to experience our exciting designer collections from all over the world. We have selected a gorgeous blend of world-class designers such as Azzaro, Jean-Paul Gaultier, Lulu Guinness, Manish Arora and Philippe Ferrandis, as well as emerging talents like Anton Heunis and Hely Designs.

Each design is embellished with light-filled SWAROVSKI ELEMENTS, including large, stand-out, precision-cut crystals, colourful crystal beads and lustrous pearls.

Experiment and enjoy

SWAROVSKI CRYSTALLIZED™ provides you with direct access to more than 2,000 loose crystal elements. For a truly outstanding look, mix and match different necklaces, bracelets, and charms together to create your own unique style.

Relax in our café

Our concept stores include an exciting café and lounge space that you can book for private parties – a great way to bring glamour and sparkle to special occasions, or stop by for some of our exciting events and exhibitions.


New York Broadway 499 Open since May 2009 » more information	Shanghai 522 Huai Hai Road Central Open since April 2009 » more information

London Great Marlborough Street 24 Open since January 2008 » more information	Wattens Kristallwelten Open since December 2007 » more Information

Swarovski Innsbruck Herzog-Friedrich-Straße 39, Innsbruck, Austria » more information	Swarovski Vienna Kärntner Straße 24, Vienna , Austria » more information